Trade Marketing Manager, Pro Audio (US West & Canada)

• Degree in Business Management/Marketing/Public Relations/Advertising
• 3+ years in a Trade Marketing role or similar role
• In-depth experience in Marketing for Pro Audio or a similar industry
• Excellent oral and written communication skills in the English language
• Solid Business Acumen
• Strong planning and organizational skills
• Must be highly creative
• Ability to set challenging SMART goals and set high standards of excellence

 Responsibilities Include:

• Research and recommend marketing initiatives and programs that align with corporate strategy and support pipeline and revenue goals for the Pro Audio Business Unit & Neumann in the region
• Closely monitor and analyze Pro Audio Business Unit & Neumann sales volumes, market share trends and competitive activity in the region, using BI & CRM
• Study the market and propose initiatives (e.g. fairs, events, campaigns…) to be undertaken for increasing sales in this segment, based on KPI’s
• Integrate with Business Group Heads and Sales team in order to understand new product developments and understand requirements from a marketing perspective
• Assist in proposing and design marketing initiatives to augment sales across assigned regions
• Effectively establish channel strategies along with implementing any marketing activities and initiatives in various regions
• Identify and propose external agencies / strategic partners for marketing initiatives
• Coordinate with external vendors such as marketing agencies, Booth builders etc. and maintain relations
• Assist in creating a detailed marketing budget for various events conducted by the marketing department